Have You Heard Of Attraction Marketing?

Most people think of marketing and sales as the same thing. Infact, the truth is, sales is just a subset of marketing. It is about creating the right brand, the right story and the right strategy which is consistent across all your communication, sales processes and product creation. 

You’d have heard people saying that the greatest product in the world cannot sell itself. One has to market the product and bring it in front the right customers for it to sell. Although the marketing and communication process might change but the basic goal of marketing remains the same – to bring a product into focus of its intended audience. 

Attraction marketing is a widely popular and effective marketing strategy, especially for network or chain marketing schemes. The technique talks about delivering results in advance and getting customers to come to you as opposed to you reaching out to them. In theory, the concept sounds really good. 

The obvious question that appears at this juncture is whether or not it works. The answer is it depends. It depends on the implementation of the technique. However, do note that if you just try to copy the strategy without implementing a sound business model, you are likely to fail. Just as sugar attracts ants, attraction marketers are required to provide the metaphorical sugar to attract customers, but just giving out stuff won’t really increase your sales if you don’t have a proper business model in place. 

If, however, you know how to differentiate yourself from the lot and how to build an actual business, you may succeed. Ultimately, at the end of the day, marketing is a lot more art and psychology than science. Work hard and keep your fingers crossed.

Thanks to the convenience afforded by web technologies, marketing online is now easier than ever. Also, because every thing can be measured online, you can easily test what works and what doesn’t. You can get people to opt-in to your e-mail list if there is a good incentive. Once you have a good mailing list you can giveaway exclusive offers and free content and build up your brand without spending much. After this, if you pitch a product, these people are more likely to buy because they already have a relationship established with you and trust you.